Managerial Accounting

Know where your
cash is going —
before it's gone

Most businesses generate enough revenue to thrive, but lose it to poor cash visibility, hidden cost problems, and decisions made without numbers. I build the models and reports that give you a clear picture — and keep it current.

1
Person you deal
with, start to finish
0
Software subscriptions
required from you
Fixed
Price agreed before
any work starts
Excel / Web
You own the output —
file or secure online access

"Profitable businesses fail every day — not because they ran out of revenue, but because they ran out of cash at the wrong moment."

The core problem this work addresses
The real cost

Why cash flow
forecasting matters

01

Profit ≠ cash

A business can show profit on the P&L and run out of cash the same week. Timing of inflows and outflows is what determines survival, not the annual net figure.

02

Surprises are expensive

Emergency overdrafts, missed supplier discounts, and late-payment penalties are all symptoms of the same problem: not seeing the shortfall 4–6 weeks before it hits.

03

Late-paying clients compound the problem

On €200K revenue with 60-day average delays, you are self-financing roughly €33K of client work at any point — without realising it or planning for it.

04

Bank balance is not a forecast

Checking what is in the account today tells you nothing about what will be there in week 6. Decisions made on the current balance are made without the most important number.

05

Growth makes it worse

Revenue growth without working capital planning increases the cash gap. The faster the business grows, the more cash it consumes before income catches up.

06

Solvent businesses fail every day

The most common cause of SME failure is not losses — it is running out of cash while profitable. A forecast does not prevent bad luck, but it gives time to respond.

Services

Cash flow clarity,
delivered as a working model

Each service is a defined deliverable with a fixed scope. You know what you receive, when you receive it, and what it costs before any work begins.

What you receive
  • Auditable Excel model built to your business
  • Weekly update with actuals and revised forecast
  • Cash position summary and 13-week runway
  • Variance analysis: what changed and why
  • Specific recommended actions for the coming week
Who this is for
  • SMEs and agencies with €100K–€5M revenue
  • Businesses with irregular or project-based income
  • Operators who have experienced a cash surprise
  • Anyone running without a finance team
What you receive
  • 3, 6, or 12-month monthly cash flow model
  • Revenue driver assumptions, editable
  • Funding gap identification by month
  • Base and downside scenario comparison
Who this is for
  • SMEs planning growth, hiring, or expansion over the next 3–12 months
  • Businesses needing visibility on funding requirements before committing costs
  • Companies with uncertain revenue timing or evolving pricing models
  • Founders evaluating whether projected growth is financially viable
  • Teams preparing for external financing (bank, investor, or internal approval) without a structured cash model
Process

From first message to finished deliverable

No lengthy calls or drawn-out onboarding. Describe your situation in a short email, and I will reply with what would be useful and what it would cost — before any commitment is made.

1
Send a short email
Describe the decision you are trying to make or the financial problem you are facing. A few sentences is enough to understand the scope and suggest the right service.
2
Receive a clear proposal
You get a written scope: exactly what will be built, what data you need to provide, the delivery timeline, and a fixed price. Agreed before any work starts.
3
Share your data
Bank statements, accounting exports, or a basic spreadsheet. Standard Excel or CSV files are fine — no special software, access credentials, or integrations required.
4
Receive the deliverable
The model or report arrives with written commentary explaining the findings, what to watch, and what action follows. Any follow-up questions are handled by email at no extra charge.
What you receive
A file you can open, edit, and share — not a locked PDF report
Pricing
Scope and price agreed before work begins. No open-ended billing.
Working principle
"A number without context is noise. Context without a number is guesswork."
Why this approach

Finance that explains itself

Most financial reports describe the past. What you need is a clear picture of where you stand today and what happens under different assumptions going forward.

◎

Focused on outputs, not process

Every engagement ends with a specific deliverable — a model, a report, a plan — not with hours logged or meetings held.

◈

Plain language alongside the numbers

Every model includes written commentary: what the numbers mean, what to watch for, and what action follows from them.

◇

No software dependency

Work is delivered in Excel or Google Sheets. Nothing to subscribe to, install, or migrate. You own and control the files.

◉

One contact throughout

You communicate directly with the person doing the work — not through account managers, support queues, or handoffs.

Not sure which service
you actually need?

Describe the decision you are trying to make, or the financial problem you are facing. A short email is enough — I will tell you what would be useful, what it includes, and what it costs. No commitment required, no call necessary.

Send an email ↗
andris@journalledgers.com